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Толковый словарь английского языка Oxford English Reference - promote

 

Promote

promote
v.tr. 1 (often foll. by to) advance or raise (a person) to a higher office, rank, etc. (was promoted to captain). 2 help forward; encourage; support actively (a cause, process, desired result, etc.) (promoted women's suffrage). 3 publicize and sell (a product). 4 attempt to ensure the passing of (a private act of parliament). 5 Chess raise (a pawn) to the rank of queen etc. when it reaches the opponent's end of the board. Derivatives promotable adj. promotability n. promotion n. promotional adj. promotive adj. Etymology: ME f. L promovere promot- (as PRO-(1), movere move)
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1.
  transitive verb (~d; promoting) Etymology: Middle English, from Latin promotus, past participle of promovēre, literally, to move forward, from proforward + movēre to move Date: 14th century 1. to advance in station, rank, or honor ; raise, to change (a pawn) into a piece in chess by moving to the eighth rank, to advance (a student) from one grade to the next higher grade, 2. to contribute to the growth or prosperity of ; further , to help bring (as an enterprise) into being ; launch, to present (merchandise) for buyer acceptance through advertising, publicity, or discounting, to get possession of by doubtful means or by ingenuity, see: advance promotability noun promotable adjective ...
Толковый словарь английского языка

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